STYLE

How To: Accessorize Your Back-to-School Bag with Charms

Personalize your campus bag with the charm that speaks to you.
by Coach Editorial
Published July 2026
  • If you already have your back-to-school outfit and bag picked out, it’s time to explore personality-filled bag charms.
  • Consider charms that showcase your hobbies and interests, as well as chains and straps that cater towards your taste in jewelry.
  • Here’s how to accessorize your back-to-school bag.

That first day of school feeling is almost here. Whether you’re preparing to return to campus for the fall semester or getting ready to head down the halls to your first class of the day, it’s normal to feel some jitters.

Expressing who you are through your own personal style, especially on the first day, is one of the many ways you can stay confident and feel put together. From the outfit you pick out to the bag you carry by your side, don’t be afraid to make a style statement that feels true to you. And if you want to show your peers who you really are, there’s one way to do it: bag charms, straps and keychains.

Here’s how to accessorize your back-to-school bag with charms—it’s all about finding the one that speaks to you.

Consider Hobbies & Interests

Express who you are with a bag charm that showcases your favorite hobby or interest. For example, if you love to run, attach a Soho Sneaker Bag Charm onto your back-to-school bag. Or, if you’re a foodie at heart, clip on a Small Pretzel Bag Charm. The possibilities for self-expression are endless.

Evaluate Taste in Jewelry

Lean into your personal taste in jewelry when adorning your campus bag for the new semester. Tend to stick to gold jewelry? The Horse and Carriage Chain Strap will fit right in with your everyday earrings, bracelets and rings. Prefer silver? Go with the Crystal Motif Chain Bag Charm to keep your look cohesive. Mixing and matching jewelry, bag straps and clothing hardware (think belt buckles, buttons and clasps) is encouraged, too.

Choose DIY Charms

Take personalization one step further this back-to-school season with DIY bag charms. To create your own, choose pieces that speak to who you are and continue to add to your chain as your personal style evolves. To get started, follow the steps below.

1. Get your chain strap.

2. Choose your DIY bag charms.

3. Clip the charms onto the chain.

4. Add to any bag to make it even more expressive.

Here’s what our store associates are saying.

FAQs: You asked. We’ve answered.

Can I attach bag charms to any type of bag?

Can I attach bag charms to any type of bag?

You can attach bag charms to almost any type of Coach bag. Simply link charms or keychains to hardware like D-rings or even around straps.

How can I style different types of bag charms and straps?

How can I style different types of bag charms and straps?

When styling different types of bag charms, straps or keychains, consider the following tips.

  • Clip It: Bag charms or keychains can simply be clipped onto your bag’s hardware. Let them dangle for an easy, personality-filled style.
  • Loop It: For longer charms with clips on both sides, try looping the chain around one strap of your handbag.
  • Strap It: Chain straps with charms can be hooked to both ends of your bag’s hardware for a style that dangles from one side of your bag to the other.

Check out our guide to choosing the right bag charm for more tips on accessorizing.

Can I match bag charms and straps to the hardware finish of my bag?

Can I match bag charms and straps to the hardware finish of my bag?

Yes, our bag charms and straps feature a variety of finishes—like silver and brass—that match Coach hardware. Simply choose the charm, strap or keychain finish that best complements your bag.