Privacy Policy

Last updated: May 25, 2021


1.What Types of Personal Information Do We Collect?
2.How Do We Use Your Personal Information?
3.With Whom Do We Share Your Personal Information?
4.How Do We Protect Your Personal Information?
5.What Are Your Choices and Rights?
6.Changes to This Privacy Notice
7.How Can You Contact Us?
8.How Do We Use Cookies?
9.Supplemental California Privacy Policy

We, Tapestry Inc., are part of the Tapestry Inc. brands which include COACH, kate spade, and STUART WEITZMAN. In this Privacy Notice, we describe how we use personal information that we collect from you if you are in the U.S. or Canada and you:

  • Access or use our website at or any other website, application or online service that we operate which includes a link to this Privacy Notice;
  • Make a purchase or sign up in any of our stores for any of our online services; or
  • Contact us for customer service.

If you are a resident of California, please also see our Supplemental California Privacy Policy at Section 9 of this Privacy Notice below.

1. What Types of Personal Information Do We Collect?

Information You Actively Submit: If you buy our products online, register for an online account with us, use the “wish list” features of our online services, sign up for updates and marketing communications from us, participate in our sweepstakes or surveys, request specific product customizations from us, submit a product review on our website, contact us for customer service, or otherwise interact with us via our online services, we may collect personal information about you, including the following:

  • Contact Data, which may include your name, alias, username, postal address, email address and telephone number;
  • Order information and Account Data, which may include your Contact Data, payment card information, billing address, birth day and month, gender, nationality, and the details of the products or services you have ordered, purchased or requested from us;
  • “Wish List” Data, which may include your Contact Data and the products or services you are interested in;
  • Giveaways or Sweepstakes Data, which may include your Contact Data and the details of the giveaway or sweepstakes you have voluntarily entered; 
  • Social Media Data, which may include your social media interactions with us (e.g., if you “like” or “share” or “comment” on something you see on our social media platforms) and any information you actively provide to us for social media marketing purposes; and
  • Correspondence Data, which you voluntarily provide to us when making inquiries to customer care, comments on our social media, product reviews on our site, survey feedback, interests if you choose to participate in our clienteling program, and any other information you actively provide to us.

Information Passively Submitted on our Online Services: When you use our online services, we collect information from or about the computer, phone or other device on which you have installed, or from which you access, our online services, and information about your usage of our online services, including the following:

  • Technical Data, which includes your IP address, browser type and version, device identifier, location and time zone setting, network and/or service provider, operating system and platform, page response times, and download errors;
  • Online Usage and Interaction Data, which includes the websites you visited before and after visiting our website, products you viewed or searched for on our online services, length of visits to certain online pages, online page interaction information (such as scrolling, clicks, and mouseovers), methods used to browse away from online pages, your interactions with our marketing emails (such as whether and when you opened an email from us, and whether you clicked a link in the email or forwarded the email), and your interactions with our online ads.

Cookies and Related Technologies: We and our business partners may use cookies and other similar technologies such as pixel tags and web beacons to collect certain types of the Technical Data and Usage Data described above as permitted by applicable law. Cookies and similar technologies are placed on our site for the following purposes:

  • Enable basic functioning of our website;
  • Web analytics to improve our website (structure, features, accessibility and usability, content, or to fix any technical issues through gathering relevant technical data);
  • Enable certain basic functions of online browsing and shopping with us (for example, save information you generated or provided on our website such as preferred items, items placed in the cart);
  • Monitor the effectiveness of our online ads and marketing (by recording your interactions with our ads on third-party websites, our social media platforms or our marketing emails); and
  • Learn more about your preferences and Internet browsing habits to provide you with tailored web-visit.

For more information about the cookies and similar technologies we use, please see our How we use Cookies in section 8 below.

No Children’s Information: Our online services are not intended for use by children under the age of 13. We do not knowingly register or otherwise collect personal information from any child under the age of 13 without the prior verifiable consent of the child's parent or guardian.

2. How Do We Use Your Personal Information?

We use the following categories of personal information for the following purposes:

  • Contact Data to communicate with you, including about products and services you have ordered, or to send you updates about our products, services, or campaigns that may be of interest; or when you voluntarily enter to win a contest, sweepstakes or giveaway.
  • Order Information and Account Data to create and manage your account on our website (for example to enable you to access, update and save your preferences to the account); fulfill your orders, including product customization requests.
  • Wish List Data to provide you with the “wish list” features of our online services, which allow you to identify and save products that you are interested in.
  • Social Media Data to interact with you through our social media platforms; and administer social media marketing initiatives or social media advertising campaigns.
  • Correspondence Data to respond to any specific queries you may have when you contact customer care, to understand your preferences so that we can provide you with updates about our products, events, or services that may be of interest, provide you with a more tailored shopping experience when you opt in to our clienteling program in our stores, to administer sweepstakes and giveaways, or to improve our product offerings and customer experience based on your responses to a survey or product review.
  • Technical Data and Online Usage and Interaction Data to provide, maintain, monitor, secure, debug, personalize and optimize our online services to and for you; provide you with customer service and technical assistance for example when you use our chat function; and to generally develop and improve our products and services. We also use technical data that is automatically collected by cookies and related technologies to understand the effectiveness of our ads and social media campaigns.

We also use your personal information for the following purposes (collectively, the “General Processing Purposes”), as permitted by applicable law:

  • Advertising and Marketing Activities: To provide you with marketing communications, updates on special offers or promotions, products and services that we believe you may be interested in, or to administer and let you know about our sweepstakes and giveaways. We may tailor the content of those communications based on our understanding of your preferences.
  • Compliance with Laws: To perform activities necessary to ensure compliance with applicable national, state, provincial and other applicable laws, and to respond to requests from government authorities.
  • Performance of Contracts: To perform our obligations and exercise our rights under our Terms of Use or any other agreement that you enter with us.
  • Protection of Legal Interests: To protect our legal interests, such as in the event of a complaint or dispute.
  • Research and Development: To perform research and undertake surveys to understand preferences about our products and customer experience, to improve product design and product testing;
  • Merger or Sale: In the event that we, or some or all of our assets are acquired by or merged with a third-party entity or in connection with a merger, acquisition, sale, or other change of control, we may transfer some or all of the personal information that we have collected about you to another organization as part of that transaction. If we intend to transfer your personal information in connection with such a transaction, we may proceed with notice to you, grant you an opportunity to object, or seek your consent, as permitted or required by applicable law.

3. With Whom Do We Share Your Personal Information?

We may share your personal information with the following types of third parties as permitted by applicable law:

  • Our service providers and business partners: We rely on affiliated and unaffiliated companies, agents and contractors to assist us with the provision of Tapestry services and products to you, including:
    • Online payment and fraud prevention service providers when you make a purchase;
    • Delivery / logistics service providers, to deliver products you have purchased;
    • customer care services
    • Infrastructure and IT service providers, including cloud service providers to administer our website and your account if you register with us;
    • Marketing, advertising and communications agencies to send you information about products and services that may be of interest to you;
    • Providers of services related to some enhanced online features such as customer review;
    • Advertising companies who help us provide tailored advertising and understand the effectiveness of our ads and traffic on our site;
    • Providers of website testing / analytics services; or
    • External auditors and advisers;

We provide our service providers and business partners with access to your personal information so that they may provide services to us, subject to non-disclosure agreements and other data protection safeguards.

  • Third parties permitted or req