DESIGN
Design Spotlight: Hangtag and Storypatch
It's not a Coach bag without a Coach tag.
- As the Original American House of Leather since 1941, we believe in creating beautiful things, crafted to last.
- Over the years, a few of our distinctive design elements have come to signify our Coach heritage and even serve as a badge of authenticity.
- Here’s everything you need to know about the Coach hangtag and Storypatch.
At Coach, we believe in crafting beautiful things for you to be your most authentic self in. Everything we make, we craft to last, because better-made things create a better-made future for everybody. Since our start in 1941, there have been a few distinctive hardware and design features that have come to stylishly signify you’re carrying a Coach bag (and even remain iconic to this day).
We care about every stitch that goes into our product, and that extends to two of our most well-known design elements: the hangtag and Storypatch. Read on for the role each plays in making a Coach bag, a Coach bag.
What is the Coach hangtag?
The Coach hangtag debuted in 1972 as a badge of authenticity and has been placed on every Coach bag since. Originally, hangtags simply served as a spot for our logo, but they’ve since evolved to invoke our name by shape alone. It’s not a Coach bag without a Coach tag.
Can you personalize a Coach hangtag?
Every hangtag can be monogrammed, serving as a blank canvas for self-expression. It’s a way to make your Coach bag uniquely yours with your initials, motifs or a special word or phrase. Visit Coach’s customization page or head to a retail store to explore your hangtag monogramming options.
What is the Coach Storypatch?
The Storypatch is a hallmark of Coach products and signifies our heritage—every Coach bag has one (take a peek at yours and check!). Sewn into bags and other items, it features a brief take about Coach's craftsmanship and a unique registration number. This special detail guarantees authenticity and invites you—the owner—to continue the story, carrying your bag with you for years and years to come.
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FAQs: You asked. We’ve answered.
What is a kisslock closure?
What is a kisslock closure?
Inspired by vintage coin purses that "kiss" shut, the��kisslock dates back to our first head designer, Bonnie Cashin, who led with a pragmatic approach to style in the '60s and '70s that still informs Coach collections today.
What is a turnlock closure?
What is a turnlock closure?
The turnlock is more than just elegant hardware—it's style designed for living. A feature introduced by Coach’s first head designer Bonnie Cashin in 1964, the turnlock was inspired by the metal toggle closure on her car's convertible top. Convenient and visually interesting, it struck a chord with the designer. Simply turn to open and close the pocket, keeping all your essentials secure behind a striking design.
What is Coach Sculpted ‘C’ hardware?
What is Coach Sculpted ‘C’ hardware?
A nod to our heritage, the Sculpted 'C' celebrates our rich legacy of craft and is featured on some of our most iconic bags today. The Tabby, for example, incorporates the Sculpted 'C' into its snap closure, capturing the archival 1970s Coach design that inspired it while simultaneously embodying a modern spirit of confidence.
What are the different ways I can personalize the design of my Coach bag?
What are the different ways I can personalize the design of my Coach bag?
Add stamps, monograms and embellishments to make your bag one of a kind by visiting Coach Create where you can follow the steps below.
- Choose your bag style and color.
- Add any embellishments (like souvenir pins, for example).
- Pick your monogram style, placement, font color and size to complete your customized design.