Happening at Coach

ADAGE

How Coach made its 85-year-old brand cool again

The 85-year-old brand has spent the past several years repositioning itself from a heritage handbag maker into a cultural force for younger consumers.

MARIE CLAIRE

Charli xcx Can't Stop Styling This Supersized Coach Tabby Bag With Indie-Sleaze Looks

So far, she's worn it twice this week.

HARPER'S BAZAAR

Lola Tung on Her Ever-Evolving Style

The Summer I Turned Pretty star has an exciting new role

WHO, WHAT, WEAR

I Want a Bag That Will Transition Seamlessly From Summer to Fall—the Coach Tabby Is It

This classic handbag offers versatility in its multiple strap options and simple shape, and it comes in colorways you'll wear now and for seasons to come.

WOMEN'S WEAR DAILY

Coach Names 'The Summer I Turned Pretty' Star Lola Tung a Global Ambassador

The actress will appear in watch and eyewear campaigns and serve as the face of the new Coach fragrance.

LES ECHOS

Tapestry has big dreams in the luxury sector and is opening its first Coach boutique in Paris

With a boutique in the Marais district, it hopes to attract Gen Z in France.

BRITISH VOGUE

How The Affordable Coach Tabby Earned Its It-Bag Status

Few handbags have managed to bridge the gap between aspirational and genuine accessibility quite like the Coach Tabby.

V MAGAZINE

Coach Brings Its New York Style to the 2026 WNBA All-Star Weekend

Celebrating the evolving relationship between basketball and fashion

BRAND INNOVATORS

Coach & Spotify debut global cultural partnership at Cannes

Coach and Spotify are launching a new global cultural partnership in a move to create experiential marketing activations designed to appeal to Gen Z.

BUSINESS INSIDER

Everyone wants to carry these 'it' briefcases from Coach — even if they're 40 years old

Coach's resurgence, paired with shifting workwear trends, has collectors and office workers alike scouring secondhand sites for decades-old briefcases from the brand.

CNBC

Coach is serving up coffee with handbags as it looks to build on Gen Z success

The legacy leather handbag maker wants to build on its gains with Gen Z shoppers.

ELLE

Why This Celebrity-Loved Coach Bag Belongs in Your 2026 Spring Wardrobe

Everyone wants a Tabby—these are the styles worth buying now.

VOGUE

Happy 250, America! Vogue and the CFDA Present the United Flags of Fashion

Coach's Stuart Vevers looked to "expressive, personal, and uniquely American" aspects of 19th-century patchwork quilts for Nevada.

PURSE BLOG

Six Raffia Bags I Love Under $600

Because a good summer staple doesn't have to break the bank!

L'OFFICIEL

WNBA's Paige Bueckers Takes on Her First Met Gala With Coach

The WNBA star talks all things Met Gala, fashion, basketball, and more.

WOMEN'S WEAR DAILY

Rexy the Dinosaur Roars in Coach's Charm Playground at Selfridges' Corner Shop

The Coach Charm Playground and personalization pop-up runs through May 23, and is all about experiences, community and an escape from the day-to-day.

TEEN VOGUE

Paige Bueckers Says Fashion Is Art But So Is Basketball

We caught up with the WNBA star as she got ready for her first Met Gala.

WHO, WHAT, WEAR

I'm an Editor With Great Taste, and These Are All the Cool Pieces That Made My Summer 2026 Wish List

Featuring Coach Brooklyn Shoulder Bag 34 in Maple

WOMEN'S WEAR DAILY

Coach Creates New Content Series, &Coach, With Boldface Talents

The campaign features celebs from music, sports and other fields sharing their intimate stories.

PUREWOW

9 Thoughtful Graduation Gifts That She'll Love

Available in a range of sizes, this oversized tote is exactly what she needs to feel organized and put together as she kicks off her job search.

MARIE CLAIRE

What World Cup? Zendaya Is Team 'Spider-Man' in Coach's Take On the Sports Jersey Trend

Featuring Coach Fall 2026 Ready to Wear

NEW YORK MAGAZINE | THE STRATEGIST

The Best College Graduation Gifts for Her, According to Recent Graduates

Whether her undergrad bag of choice was a canvas tote bag or nylon backpack, she'll need a proper work bag for her first job.

HYPEBEAST

Stuart Vevers on Crafting a World of Curiosity, Nostalgia and Play With Kyle Ng

The creative director sheds light on the unforced synergy and subcultural instincts driving the Coach x Brain Dead collaboration.

BUSINESS INSIDER

25 Best Work Bags for Women in 2026

Though Coach's Brooklyn 28 is the internet's favorite midsize everyday bag, the scaled-up Brooklyn 39 is the tote's high-achieving older sister.

PAPER MAGAZINE

&Coach Would Like to Have a Word With Gen Z

Coach is changing with the times, just like the rest of us. This new generation is pushing the zeitgeist forward into completely new territories — why don't we join them?

ESQUIRE

The 7 Best Messenger Bags for Men on the Move

You've outgrown your backpack but still need a versatile work bag. These do the trick.

HIGHSNOBIETY

Coach's Collection with Brain Dead Is All About Trinketmaxxing

Encouraging the trinketmaxxers out there, Coach has once again shown they know how to accessorize.

MARIE CLAIRE

I Spot Trends for a Living—These 6 Summer Bag Trends Are the Ones I'm Betting On

From "silly little pouches" to fringe, these are the styles worth carrying now.

V MAGAZINE

Coach Launches &COACH, A New Gen Z Platform

Featuring Charli xcx, Malala Yousafzai, Paige Bueckers, and more

HYPEBAE

The Coolest Coach Bags to Buy This Summer

From the trusted Tabby to Bella Hadid's beloved Brooklyn.

INTERVIEW MAGAZINE

The Coach x Brain Dead Party Was a Euphoria-Level Carnival

Coach and Brain Dead transformed the space into a full carnival: flying saucers, popcorn, balloons, and an impromptu runway cutting through the middle of it all.

INSTYLE

Bella Hadid's Coach Bag Confirmed This Effortlessly Cool Trend Is Going to Dominate Summer 2026

Bella Hadid carries Coach's Chelsea Shoulder Bag and "Book of Answers" Book Bag Charm while out in Cannes, France