For quicker service we'll redirect you to shop the website closest to your shipping destination. Items in your bag will not carry over since our assortments vary by region.
STYLE
Before & After: Bag Charms
The possibilities for self-expression are endless.
byCoach Editorial
Published June 2026
Share This Article
Instantly personalize your bag by simply adding a bag charm (or two).
Bag charms are the easiest way to showcase your personality, interests or favorite hobbies without permanently altering your handbag.
Sometimes the smallest details make the biggest difference. That’s why bag charms are an easy yet effective way to update your style. With very little effort, they give a beloved bag a fresh touch, allowing you to express your personality in a more obvious way. Often, bag charms come in bright colors and playful designs exuding fun and joy. Instantly mood boosting, these accessories have the power to elevate your style and make your bag feel uniquely yours.
From colorful fruits and New York-inspired icons to embellished picks and plush designs, there’s truly a Coach bag charm for everyone. And why stop at just one? With so many to choose from, you can collect them all to switch up as desired. Build a wardrobe of charms for your bag and the possibilities for self-expression are endless. Plus, you can combine charms to make a personalized cluster for an even bigger impact. Whether layered or on its own, a bag charm always makes a statement.
To help inspire your own personalization moment, here are some of our favorite bag + charm combos.
The Brooklyn Bag with the Crystal Cherry Bag Charm
The effortless, minimal style of the Brooklyn Shoulder Bag pairs perfectly with something extra sweet—like the crystal cherry bag charm. Thanks to the charm, the carryall’s look goes from understated and neutral to popping with color and shine.
Our iconic bag deserves another icon to go with it. The playful pretzel charm celebrating a beloved New York City classic is the ultimate accessory to elevate your Tabby bag.
The Soft Empire Carryall Bag with the Large New York Cluster Bag Charm
It should come as no surprise that the Empire bag would be a great canvas for this New York-inspired cluster of charms. The Big Apple Energy of this combo is unmatched.
Since it can be overwhelming to pick just one, our customizable DIY charm lets you rock multiple motifs at once. Just get this chain strap, choose your charms, clip the charms onto the chain and add it to any bag. It’s a quick way to dress up your look while expressing every side of your style.