STYLE

Before & After: Bag Charms

The possibilities for self-expression are endless.
by Coach Editorial
Published June 2026
  • Instantly personalize your bag by simply adding a bag charm (or two).
  • Bag charms are the easiest way to showcase your personality, interests or favorite hobbies without permanently altering your handbag.


Sometimes the smallest details make the biggest difference. That’s why bag charms are an easy yet effective way to update your style. With very little effort, they give a beloved bag a fresh touch, allowing you to express your personality in a more obvious way. Often, bag charms come in bright colors and playful designs exuding fun and joy. Instantly mood boosting, these accessories have the power to elevate your style and make your bag feel uniquely yours.

From colorful fruits and New York-inspired icons to embellished picks and plush designs, there’s truly a Coach bag charm for everyone. And why stop at just one? With so many to choose from, you can collect them all to switch up as desired. Build a wardrobe of charms for your bag and the possibilities for self-expression are endless. Plus, you can combine charms to make a personalized cluster for an even bigger impact. Whether layered or on its own, a bag charm always makes a statement.

To help inspire your own personalization moment, here are some of our favorite bag + charm combos.

The Brooklyn Bag with the Crystal Cherry Bag Charm

The effortless, minimal style of the Brooklyn Shoulder Bag pairs perfectly with something extra sweet—like the crystal cherry bag charm. Thanks to the charm, the carryall’s look goes from understated and neutral to popping with color and shine.

Bag Pick: Brooklyn Shoulder Bag 34

Charm Pick: Crystal Cherry Bag Charm

The Tabby Bag with the Small Pretzel Bag Charm

Our iconic bag deserves another icon to go with it. The playful pretzel charm celebrating a beloved New York City classic is the ultimate accessory to elevate your Tabby bag.

Bag Pick: Tabby Shoulder Bag 26

Charm Pick: Small Pretzel Bag Charm

The Soft Empire Carryall Bag with the Large New York Cluster Bag Charm

It should come as no surprise that the Empire bag would be a great canvas for this New York-inspired cluster of charms. The Big Apple Energy of this combo is unmatched.

Bag Pick: Soft Empire Carryall Bag 40

Charm Pick: Large New York Cluster Bag Charm

The Straw Brooklyn Bag with the Chili Pepper Bag Charm

Our sun-ready style crafted of straw pairs well with our chili pepper charm that heats things up even more. Consider your summer essentials set.

Bag Pick: Brooklyn Shoulder Bag 28

Charm Pick: Chili Pepper Bag Charm

Looking for a custom bag charm?

Since it can be overwhelming to pick just one, our customizable DIY charm lets you rock multiple motifs at once. Just get this chain strap, choose your charms, clip the charms onto the chain and add it to any bag. It’s a quick way to dress up your look while expressing every side of your style.

Here’s what our store associates are saying.